Dr. Tower with male patient looking into mirror with a cotton swab

As facial plastic surgeons at The Spiegel Center, we see firsthand the high demand and interest in male aesthetics, with more men recognizing the confidence-boosting potential of subtle, targeted facial enhancements. Modern treatments cater to the unique structure of men’s faces, focusing on achieving natural results that enhance masculine features without appearing overdone. Procedures like jawline contouring, Botox for men (sometimes referred to as “Brotox”), and hair restoration are powerful tools to help men look and feel their best. Let’s explore these options in detail.

Defining Strength: Jawline Contouring

For many men, a strong jawline is a hallmark of masculinity, signifying strength and confidence. Over time, however, even the most naturally angular features may soften. Jawline contouring can help men maintain or achieve that chiseled look that’s become so desirable.

The Procedure

Jawline contouring typically involves dermal fillers, strategically placed along the jaw to add volume and definition. In some cases, botulinum toxin can also be used to relax certain muscles, enhancing the jawline’s prominence. For more permanent options, surgical implants or contouring procedures can create a more sculpted appearance.

What to Expect

Jawline fillers offer a quick, in-office solution with results that can last up to a year or more, depending on the type of filler used. Many of our clients appreciate that this minimally invasive approach requires no downtime, allowing them to get back to their regular routine almost immediately.

Why It’s Popular

The jawline is a crucial feature that defines a man’s profile. A more defined jaw not only enhances overall appearance but can also contribute to a youthful look. In an era where virtual interactions are common, many men want a profile that projects confidence from all angles, making jawline contouring a top choice for male aesthetics.

Smoothing Out Lines: Botox for Men

Botox has long been popular for its ability to smooth fine lines and wrinkles, and its popularity among men has soared in recent years. Known as “Brotox” when used for male aesthetics, Botox addresses common areas of concern like crow’s feet, forehead lines, and frown lines. However, men’s Botox treatments are typically designed to retain natural expressiveness, making it a subtle yet powerful enhancement.

The Procedure

Botox is injected in small amounts directly into the muscles causing fine lines and wrinkles. For men, the injections are often tailored to enhance masculine features, focusing on softening lines without completely erasing them.

What to Expect

Botox treatments are quick, with each session taking only 10–15 minutes, and results typically last about 3 to 4 months. The effects are subtle but noticeable, allowing men to achieve a fresher, more youthful look without appearing like they’ve had “work done.”

Why It’s Popular

One of Botox’s biggest appeals is its ability to make men look more rested and less stressed, a key advantage in both personal and professional settings. In addition, Botox can prevent deeper lines from forming, allowing men to maintain a youthful appearance over time. This preventative aspect is one reason Botox is gaining traction as part of men’s skincare and grooming routine.

Restoring Confidence: Hair Restoration

Hair loss is an all-too-common experience for men, with many noticing thinning or receding hairlines as early as their 30s. Fortunately, advancements in hair restoration have made it easier than ever for men to regain a full head of hair.

The Procedure

Hair restoration at The Spiegel Center typically involves techniques like Follicular Unit Extraction (FUE), which transplants individual hair follicles from one part of the scalp to areas that need coverage. The result is a natural look, as the transplanted hair grows and behaves just like natural hair.

What to Expect

Hair restoration is a more involved procedure than Botox or fillers, but the results are long-lasting. The initial recovery period is relatively short, and full results are typically visible within several months as the transplanted hair starts to grow.

Why It’s Popular

Hair is often seen as a symbol of youth and vitality, and restoring it can be a game-changer for many men’s self-image. With the latest advancements in hair restoration, results are natural and virtually undetectable, allowing men to regain confidence without compromising their appearance.

Why Men Are Turning to Facial Plastic Surgery

There’s no doubt that men’s interest in aesthetic enhancements is here to stay, and the reasons are diverse. Social media and increased visibility of male beauty standards have played a role, but ultimately, these procedures allow men to look as youthful and vigorous as they feel. The procedures we’ve discussed—jawline contouring, Botox, and hair restoration—are among the most effective ways for men to enhance their appearance with natural results.

At The Spiegel Center, we understand the specific needs and goals of our male clients. Our approach is to enhance, not alter, using treatments that respect the natural structure of the male face and achieve subtle, confidence-boosting improvements.

Choosing the Right Provider

When considering facial plastic surgery, it’s essential to choose a provider experienced in male aesthetics. Men’s facial structures differ from women’s, requiring a unique approach to achieve natural results. At The Spiegel Center, our double board-certified facial plastic surgeons are leaders in their field, renowned for their expertise in both surgical and non-surgical facial enhancements tailored to men.

From defining a strong jawline to refreshing your look with Botox or restoring a full head of hair, facial plastic surgery for men has evolved tremendously and is more natural than ever. Whether you’re just starting your journey into male aesthetics or looking to refine your current routine, there’s no time like the present to take control of your appearance and feel your best.

If you’re interested in learning more, contact us at The Spiegel Center. We’re here to help you achieve the look that best represents you—strong, confident, and uniquely you.


Meet Our Doctors

Dr. Jeffrey Spiegel


Dr. Jeffrey Spiegel

With special expertise in all aspects of facial plastic surgery, and a particular skill for revision surgery, it’s clear why Dr. Spiegel is one of the most celebrated facial plastic surgeons in the world. If you are seeking the best possible results, or have a uniquely challenging problem, you’ve found the right doctor.

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Dr. Onir L. Spiegel


Dr. Onir L. Spiegel

Dr. Onir (pronounced “oh-near”) has years of experience in facial aesthetics and treats some of the most recognizable and famous faces. Dr. Onir started her career in oral health, earning doctorate degrees from both New York University and Boston University. She has been the recipient of numerous awards for her cutting-edge medical research as well as her technical skills in dentistry.

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Dr. Jacob Tower


Dr. Jacob Tower

A board-certified specialist in facial plastic surgery, Dr. Jacob Tower brings a thoughtful approach and an artistic eye to New England’s premier plastic surgery practice, The Spiegel Center in Newton, Massachusetts. In addition to being an in-demand surgeon, Dr. Tower is an assistant professor at the Boston University School of Medicine, a sought-after lecturer, and an expert in facial plastic surgery.

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